Insights
Practical advice for planning exhibitions and marketing your business.
Ideas and guidance on exhibitions, branding and making your marketing work harder.
How to choose branded gifts people will actually use.
Start with the recipient, the occasion and the required date. Those details make it easier to choose a useful product and suitable branding.
Planning an exhibition stand? Start with these six details.
A useful stand brief starts with the event, the space and the people you want to meet. Here is what to prepare before asking for a design and quotation.
Why Exhibitions Are Super Cost-Effective
In today's tech-savvy world, marketers have all sorts of new tools at their disposal, but don't overlook the power of face-to-face interactions. Exhibitions are key in this regard.
Promotional Items: An Exceptional Sales Tool
Promotional products are a fantastic way to make a lasting impression! They not only reach the same audience repeatedly but also introduce your brand to new people constantly.
The Importance of Creativity in Advertising for Graphic Design Companies
Creativity plays a crucial role in the success of advertising, especially for graphic design companies. We delve into the significance of creativity in advertising and print media.
Why Are Branded Promotional Gifts and Clothing So Popular?
Branded promotion gifts and clothing are popular because they provide a tangible way for companies to increase brand visibility, build customer loyalty, and create a positive association with their brand.
Why You Should Brand Your Jackets
Branded jackets are a great way to promote your brand and create a positive sentiment among your target audience. 86% of consumers have a positive sentiment towards an advertiser after receiving a branded jacket.
Direct Marketing
How to use a data listing for a direct mail campaign. Learn the seven key steps to waging a successful direct-mail campaign.
Using Press Releases for Free Advertising and Publicity
All newspapers need press releases to help fill their pages. Learn how to use press releases for free advertising and publicity that carries more credibility than paid-for advertising.
New Product Development Process
Most companies today are structuring their new product development process to accelerate results and control costs. Learn about the six steps of new product development.
Pricing Policy (Part 3)
How to change prices once the product has been established. Learn about the determinants of price changes, how to increase prices, internet marketing pricing, and trade mark-up strategies.
Pricing Policy (Part 2)
How to obtain higher prices. Learn about the six ways to increase prices including influencing the sales team psychology, contracts, demonstrating value, segmentation, exit barriers and innovation.
Pricing Policy (Part 1)
Pricing is the key to a firm's profitability in the short and long term. Learn about pricing strategy, value assessment, and the influences on pricing decisions.
Products & Services Distribution Tips
Once you have decided on the distribution channels, the next step would be to design and operate a physical distribution system. Learn about the five key determinants of distribution costs and service levels.
Components of a Service Marketing Strategy
There are four central components of a service marketing strategy: target market segmentation, differential advantage, operating strategy, and service marketing mix.
Managing Service Staff Tips
There are four central tasks facing managers in the service industry. This article focuses on managing service staff and achieving differentiation.
Major Tasks of Service Organisations (Part 1)
There are four central tasks facing managers in the service industry: managing quality, managing productivity, managing service staff, and achieving differentiation.
Marketing in the Service Industry (Part 2)
In Part 1 we covered intangibility and inseparability. In Part 2 we cover heterogeneity, perishability and ownership, the remaining features that affect how services are managed and marketed.
Marketing in the Service Industry (Part 1)
The service industry is the strongest growth and more people are employed in services than in all other sectors put together. Learn about the five important features of services.
Why Direct Marketing is Accountable Advertising
Direct marketing is an interactive system of marketing designed to create and keep customers by developing long term, personal relationships. Learn about the advantages and variables for success.
Point-Of-Purchase (POP) Displays and Materials
Anyone visiting a typical supermarket cannot fail to notice the variety of displays used to attract their attention. Learn about the benefits of POP merchandising for marketers, retailers and consumers.
Sponsorship: An Existing Event Versus Creating Your Own Event
The difference between a mediocre and successful sponsorship lies in the leverage of sponsorship. Maximizing visibility through creative exploitation can maximize coverage and optimize ROI.
How to Select a Sponsorship
Selection criteria consist of factors having a direct bearing on the choice of event. Learn about common sponsorship objectives and selection criteria.
Why Sponsorship Has Rewards for Both Business and Society
A committed and well-managed approach to sponsorship results in vast and multifaceted long term benefits and rewards. Learn about the unique benefits of sponsorship.
Product Labels: Your 'Silent Salesperson'
Reds Advertising designs labels or tags that give buyers the relevant information to make the decision to purchase your product. Labels are a cost-effective way to maintain and increase your market share.
Outdoor Advertising & Signage
Outdoor is often part of a brand's multi-media communication strategy. Learn about the role of outdoor advertising including banners, billboards, vehicle curtains and building wraps.
The Importance of a Logo and Marketing Materials
A logo helps to create the quickest possible route to business success by contributing to your business's visibility, credibility, and memorability. Learn why professional design matters.
How to Become a "Customer-Led Company"
The core idea of the customer-led company is to focus on needs and not products. The central idea of marketing is that customers want to meet a need or solve a problem and not to buy a product.
How to Choose the Correct Magazine to Advertise In
There are well over 1300 business to business publications published in South Africa. The choice narrows down significantly to what industry you are in and what your target audience is.
Brand Positioning Strategy
Positioning strategy is about where you compete and how you compete. The brand could be a product, service or organisation. Here's how to position and re-position your brand.
Credibility of the Source and the Message
Business influence through marketing communications can be done through words, pictures, symbols, spokespersons and special channels. The perceived honesty and objectivity of the source have a huge influence on the acceptance of the message.
Marketing Tips for Small Business
Good companies will meet needs; great companies will create markets, says Philip Kotler, the world's pre-eminent marketing thinker. Stuart Crainer talks to Philip Kotler.
How to Set Your Business Apart from Your Competitors
Your business should have something unique about it that sets it apart from the competition. Here are some of the ways you can set yourself apart.
A Fundamental Aspect of Modern Marketing
Price is no longer the king. Value no longer rules. Today what truly matters is ethical and philosophical quality, from the bottom to the top, in every respect, across every dimension of the organisation.
Business Influence Through Marketing Communications
Communication is the unique tool that marketers use to persuade consumers to act in the desired way. It is the bridge between marketers and consumers and between consumers and their sociological environments.
Decision Making Stages
How consumers make decisions is to understand the process of the internal influences that affect the consumer. The act of making a consumer decision consists of three stages.
Four Views of Decision Making
Numerous decisions are made daily concerning every aspect of our lives. The four views refer to the general view or perspective of why individuals behave as they do.
Decision Making Adoption Process
The focus of this process is the stages through which an individual consumer passes to arrive at a decision to try, to continue or to discontinue using, a new product.
Organizing for Innovation
To counteract new product failure, one needs to develop different and special organizational arrangements for innovation. There are six areas to focus on.
The Importance of New Innovation and New Products
Innovation is different from an invention in that inventions fail to build markets. Customers do not want new products, they want solutions that offer new and superior benefits.
How to Create a Sustainable Competitive Advantage
The company should try to create a sustainable competitive advantage (SCA) in the market in which it competes. An SCA is a perceived difference that leads customers to prefer one offering to another.
Why Print Advertising is So Effective
To understand why print advertising is so effective, we have to understand what is happening in a reader's brain as they read. Print outperformed TV by 38% in registering advertising awareness after just one exposure.
The 8 Step Personal Selling Process
Personal selling is the most expensive form of advertising and to be effective one should use a step by step process to gain the most benefit. Learn about the 8 steps of personal selling.
Listen to Your Client to Achieve More Sales
Our society is bombarded with advertising and marketing messages. How can you make your marketing stand out? The answer is easy, it's by taking the time to listen and relating your message to the pain of your client.
How to Get Customer Loyalty
Attracting and retaining long-term clients is a powerful strategy for growing your business. Here are 10 retention marketing strategies any business can use to turn average customers into loyal clients.
8 Dynamic Marketing Tips
Each of these 8 marketing tips reveals a proven low-cost marketing tactic many other small businesses have used to boost their sales and profits.
The 10-Second Brag
Getting customers may seem like a difficult, mysterious process, but marketing is simply communication. The 10-Second Brag can help you get your message across in just a few words.
7 Highly Effective Marketing Tips
Here are 7 low-cost but highly effective marketing tips to help any small business find customers and generate sales quickly.
The Follow-up Letter - Part 1
Case Study: Acme Screens - Part 1. A follow-up letter needs a special way of writing to your customer. Learn about common problems with follow-up letters and how to fix them.
The Follow-up Letter - Part 2
Case Study: Acme Screens - Part 2. Learn about common problems with follow-up letters and how to fix them, including discount certificates, referrals and testimonials.
6 Little-Known Tips to Make Your Follow-ups Pay Off Big
According to a study by the Association of Sales Executives, 81% of all sales happen on or after the fifth contact. Learn six follow-up tips to grow your business.
Why Sales Promotion Increases Sales
Sales promotion is a blend of marketing activities and promotional items to intensify the efforts of your sales force, induce intermediaries to stock and sell your products, and persuade customers to purchase within a specified time period.
Put these ideas to work.
Talk to Reds about your brand, stand or campaign.