How to choose branded gifts people will actually use.
Start with the recipient, the occasion and the required date. Those details make it easier to choose a useful product and suitable branding.
A branded gift works best when it fits the person receiving it. A practical item can earn a place on a desk, in a bag or in someone's daily routine. Choosing it starts with a few questions about the audience and the occasion.
Who is it for?
Think about the recipient's day. Office staff, site teams, event visitors and long-standing customers use different things. The right choice for one group may be less useful to another. Describe the audience before narrowing the product list.
What is the occasion?
A staff welcome pack, an exhibition giveaway and a client thank-you have different purposes. Decide what you want the item to communicate and how it will be handed over. That makes it easier to choose a suitable product and presentation.
Look at the complete requirement
Product choice, quantity and branding all affect a quotation. Packaging and delivery may also form part of your brief. Give the supplier enough information to price the requirement clearly, including your required date and where the items need to go.
Choose branding that suits the item
A logo needs to work with the available branding area and production method. Fine detail that looks clear on a screen may need a different treatment on a small product. Send the best logo file you have and ask the team to advise on suitable placement and artwork.
Plan for quantities and sizes
If clothing is involved, prepare a size breakdown. For gift packs, list how many complete packs you need and what each should contain. Include any different versions for departments, events or locations so the brief covers the whole job.
Leave room for approval
Confirm the product and branding details before the order proceeds. Allow time to review the information you are asked to approve, and make sure the relevant person in your business is available to sign it off.
The starting point can be simple: who the item is for, what you want to spend, how many you need and when you need them. From there, Reds can help you explore the options.
Need ideas for a campaign, event or team? Send Gavin your quantity, audience and required date through the contact form.