There are many reason why creativity is important in advertising. With good visual effects it will attract the target audience attention that creates interest by establishing feelings of desire to bring about an action to purchase.

The use of colour in your advert adds to production and placement cost, and has been found to be well-worth the increased costs because of:

Selecting Colour connotations

Some tips on visuals

Visual elements of design
The visualisation of the basic theme is extremely important and vital to the success of the advert.

Print Advertising Ideas
The headline
The headline is the main theme or appeal, it should be a powerful selling message. It performs the task of attracting the attention and should tell the whole story. It is preferable to include the brand name as 80% of readers read no further than the headline. Visuals attract attention, but the headline is the main component, so it must be powerful.

The Copy
The body copy reinforces the headline and delivers the selling message. News copy must be straightforward while implied suggestions can draw conclusions from the facts. Try not to use humorous copy as it does not always sell. Avoid answering competitive questions rather promote your own positives. Slogans if used should be associated with a positive outlook.
If you are doing a direct mail shot don't scrimp on copy, write as much as you want, but create it so that it is user friendly when read and in logical order.

The concept is evaluated and this is usually done by asking the following for the printed ad:

Radio commercial copy

TV commercial slogans

Try not to go too overboard in your creativity as a great advert works for a short period while a great campaign has a prolonged effect.