Product Labels your 'silent salesperson'

Reds Communications design labels or tags that will give buyers the relevant information to make the decision to purchase your product. If the label jumps out with an attractive look it will grab your attention and with clear and concise information it makes the decision to buy your product that much easier.

Labels also help to build the brand and position the product in to the market. The design of the label can materially affect its level of preference by offering cues to the consumer such as the quality of the product.

A strong company name will often transfer powerful associations to new products such as 3M, Sony and Kellogg's.

The label should make a spontaneous response to words that come to mind when shown.

Consumers interpret scenes in which a brand plays a role. The culture conveyed by the brand core, it's personality and its self-projection all comes into play when the consumer looks at your label.

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