Innovative Pocket Media Solutions

The Z card has been around for a long time, but we have innovatived the idea to create a printing method to give marketers an effective solution to reach their target market. The printed media can be of any size or shape with as many folded pages as you want inside it. The size can be as small as a business card and as large as A5 or larger, with an A2 page folded to fit into the card.

The folded page contains a host of information for the reader. When folded, it's small enough to fit into a pocket. A most convenient way to have all the information at the your reader's finger tips.

The advantages of this media are: Generates interest Exceptional postal mailer with personal address and tear off section to reveal the pocket sheet twhich opens up. Effective brand awareness promotion Position your brand in the market Motivate a store visit Close a sale A pleasant surprise with all relevant information Launch a new product Excellent for travel agencies for their cities and countries they promote And many more!

There are many different ways we can design and create the media solution. Star fold that has 4 folds and folds into itself Pop Up: the booklet pops up when open. Flipper booklet with flip pages as you pull out the tab Changer - the image changes as you pull out the tab Custom design to your liking Slider box which slides open to reveal the information sheet Jumping Jax envelope: when open a calendar cube pops open The folded sheet can be in folded in any format

There are numerous combinations of ways of designing the card to promote your product or service.

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Organizing for Innovation

To counteract new product failure, one needs to develop different and special organizational arrangements for innovation. There are six areas to focus on;

1. Vision and Objectives.Top management should provide a vision for innovation that is placed alongside the goals for the company. The vision should have top priority as any new product is the future growth for any company.The firm should compare its own innovation record to its competitors and other leading businesses and identify the obstacles to innovation. A course of action should be recommended with objectives set and quantified before pursuing a number of new product alternatives with urgency and vigor.

2. People SkillsInnovation is based on knowledge. Firms that stand out in their field are those that know;* more about their competitors* what their customers want* available technological solutions* making companies information easily available to all personnel* staff incentives to innovate

3. Customer Focus InnovationThe objective for any innovation is to delight the customer. Customer involvement and feedback should be top priority throughout the project. Often they create markets that did not exist previously.

4. Autonomous Teams, Parallel ProcessingInnovation should take place outside the firm. The objectives and tasks of the operation are very different from those of running the organization itself. Ongoing operations are simply too slow and unfocused.This occurs because the organization works in series and not in parallel. Traditionally, products start in R&D or marketing departments. They are eventually handed over to the engineering for design. Manufacturing takes over to make the product and finally to sales where its sold - by then it's too late because it offers no new benefits to the customer.A way to create innovation is to use a dedicated team to steer the project to completion. The team should consist of people in R&D, marketing, engineering, production and sales with each having the responsibility to the success of the project.

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