Powerful Marketing Tips In A Slow Economy

Each of these marketing tips reveals a proven low-cost marketing tactic many other small and medium businesses have used to boost their sales and profits. Integrate them into your marketing program now and you'll quickly start enjoying the same results too.

Reply to any query speedily It's imperative to reply to any query within 24 hours or sooner. We at Reds pride ourselves on replying on the same day or early the next morning on any query from our websites, emails, calls, Whatapps or social media enquiries.

Don't Just Sell Benefits Don't just tell prospects what they gain when they buy your product or service. Tell them what they lose if they do not buy it. Most people fear loss more than they desire gain. Customers want your product or service to enjoy the benefits it provides.  They will want it even more when you remind them of what they lose by not buying it. Reds offers clearance sales never to be repeated with a huge discounts.

Use Pleasant Surprises to Close Sales An unpleasant surprise can kill a sale, but a pleasant surprise can help close a sale! For example, adding an unexpected bonus immediately before your prospect takes the last action to complete the sale will eliminate any last minute hesitation. For instance Reds offers free embroidery on the shirts and jackets or free screen printing on the t-shirts.

Provide Fast Delivery but be Honest The faster you can deliver your product or service the more sales you will get.  If you cannot deliver in time rather be honest than disappoint and lose the client. If you do deliver on time or before due date, deliver it yourself for that personal service.

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Why Direct Marketing is Accountable Advertising

Direct marketing is an interactive system of marketing designed to create and keep customers by developing long term, personal relationship with each other through increasingly relevant products or services.

Direct marketing is designed to:* solicit and close a sale* to generate interest* and to motivate a store visit.

Methods of coding and tracking can lead you back to the advertising source. Final return can be calculated to the last cent. No other activity with the exception of personal selling can be measured this thoroughly.

The advantages of direct marketing are:* Accountable advertising - each rand is accountable for* Added-value advertising - increases sales, creates awareness and builds brands* Answer back advertising - feedback* Allegiance advertising - communication builds loyalty* Appropriate advertising - relevant* Action advertising - provokes an action* Automated advertising - personal or direct

The most cost effective type of direct marketing activities are:Mail shot - personalized to the client with specific items that will create a desire for the need to purchase.Statement stuffers -DL leaflets inserted with the clients statement.Inserts - effective in magazines that have a specific target audience.Telemarketing - effective but the most expensive form of direct marketing.Internet - effective and getting better all the time as the security for credit card purchases improves.

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