The Power of Promotional Products

Brands have always relied on advertising vehicles to communicate with their target audiences. The traditional advertising model is built to ultimately direct the consumer path to purchase back towards the brand.

In order to measure success, brands rely on performance metrics to evaluate the strength of the selected channel.

The recent PPAI (Promotional Products Association International) consumer study employed 5 key performance metrics to evaluate the role of promotional products as an advertising channel. These metrics were designed to capture quantifiable results throughout the consumer path to purchase

The result: promotional products are built to leverage the greatest reach, drive recall and fiercely resonate to engage the best reaction among consumers, relative to any other advertising channel.

In South Africa, our best products that resonate with the end user are very similar to the global ad impression study. Please click here to see the category spotlight on writing instruments, bags, t-shirts, head-wear, calendars, usb drives, desk accessories, drink-ware, umbrellas, outerwear (winter wear), polo (golf) shirts and power banks.

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Promotional items: an exceptional sales tool

Promotional products work well because the same people see them repeatedly and new people are always coming into contact with the products. They deliver a lower cost per impression than any other media.

Out of 2000 respondents, 90% confirmed that they own promotional products. On average they use them and contact the advertiser once a day.

Pens, pencils, USB sticks and key rings are the items most likely to be carried around in briefcase, work folder or hand bag. Writing instruments are still the most frequently used item.

Research has shown that many people have more positive views of companies after they have received promotional items. The majority of people, 61%, also report that they are encouraged to look into products of the company after receiving promotional items. Receiving a gift has a positive effect on recruiting new customers.

Many receivers keep their products for up to 2 years! Businessgifts are the palpable “thank you” for your clients and employees. People appreciate the gesture. This is confirmedtime and time again as a result of research. It’s not about the price tag on the product, it’s about the gesture and the message communicated.

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