Promotional items: an exceptional sales tool

Promotional products work well because the same people see them repeatedly and new people are always coming into contact with the products. They deliver a lower cost per impression than any other media.

Out of 2000 respondents, 90% confirmed that they own promotional products. On average they use them and contact the advertiser once a day.

Pens, pencils, USB sticks and key rings are the items most likely to be carried around in briefcase, work folder or hand bag. Writing instruments are still the most frequently used item.

Research has shown that many people have more positive views of companies after they have received promotional items. The majority of people, 61%, also report that they are encouraged to look into products of the company after receiving promotional items. Receiving a gift has a positive effect on recruiting new customers.

Many receivers keep their products for up to 2 years! Businessgifts are the palpable “thank you” for your clients and employees. People appreciate the gesture. This is confirmedtime and time again as a result of research. It’s not about the price tag on the product, it’s about the gesture and the message communicated.

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