The Importance of a Logo and Marketing Materials

The initial lack of customers and cash flow often causes new small business owners to put off designing a logo and marketing materials professionally "until they get a few clients" or "until they get started." Unfortunately, designing their own marketing materials when they launch their businesses instead of having them professionally created will make getting those initial clients more difficult and may result in a business that will not succeed.

Many entrepreneurs choose to design their own marketing materials when they launch their businesses, especially by creating their first business card. Sometimes they will have an amateur designer, friend or relative create the design. There are several reasons why this is not the best idea. An amateur logo design and business card can make your business more likely to fail for a number of reasons:

Your business will not look stable.  It will appear to be more likely to fold or to fail. Clients will not have confidence in doing business with you. Would you do business with someone who seems to be on an unstable footing and who might not be in business by the end of your project or after you have purchased an item?

You will look like a very small business.  Large, successful businesses would never consider doing business without professional, originally designed marketing materials. Using materials that are not professionally designed (i.e., Microsoft or Vistaprint templates) makes your business appear even smaller and could possibly indicate that you cannot perform to or meet the standards required.

You will look unpolished and rough.  Not having a professional "look and feel" could make it appear as though your business does not matter to you. Customers may get the impression that you do not care about the way your business presents itself, which might indicate that you would not care about the quality of your work or the way that your work reflects upon their business.

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Innovative Pocket Media Solutions

The Z card has been around for a long time, but we have innovatived the idea to create a printing method to give marketers an effective solution to reach their target market. The printed media can be of any size or shape with as many folded pages as you want inside it. The size can be as small as a business card and as large as A5 or larger, with an A2 page folded to fit into the card.

The folded page contains a host of information for the reader. When folded, it's small enough to fit into a pocket. A most convenient way to have all the information at the your reader's finger tips.

The advantages of this media are: Generates interest Exceptional postal mailer with personal address and tear off section to reveal the pocket sheet twhich opens up. Effective brand awareness promotion Position your brand in the market Motivate a store visit Close a sale A pleasant surprise with all relevant information Launch a new product Excellent for travel agencies for their cities and countries they promote And many more!

There are many different ways we can design and create the media solution. Star fold that has 4 folds and folds into itself Pop Up: the booklet pops up when open. Flipper booklet with flip pages as you pull out the tab Changer - the image changes as you pull out the tab Custom design to your liking Slider box which slides open to reveal the information sheet Jumping Jax envelope: when open a calendar cube pops open The folded sheet can be in folded in any format

There are numerous combinations of ways of designing the card to promote your product or service.

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Why Sales Promotion Increases Sales

Sales promotion is a blend of marketing activities and promotional items to intensify the efforts of your sales force, induce your intermediaries to stock and sell your products, and to persuade your customers to purchase the offering within a specified, limited time period.

Why customers respond to sales promotions* They have a positive feeling about your brand which is linked to an unconditional stimulus such as a discount* Reinforced reward - in-pack discount voucher and once tried they keep coming back.* Their attitude changes after trial - repeat purchase.* Foot in the door' technique - sample is tried to gain a larger order.* Sales force promoting benefits to alter customers perception of the offering.* Price perception - perceived benchmark by customers. Used by quoting the reference price and sales price to assist the customer to calculate the savings.* Decision making process - end of isle items trigger recognition to purchase or seeing a machine in a magazine and it reminds you to place an order for a service or part..

Type Of Sales Promotion Objectives* Encourages sales force to move slow moving items* Challenges sales force to locate and qualify new prospects* Set up more store displays* Train more distributor sales people* Induce wholesalers to carry a new product line* Persuade distributors to promote (push) a brand in their promotional activities* Persuade retailers to give a particular brand shelf space* Encourage retailers to support sales promotion campaign by carrying more inventory

Sales promotion is one of 6 elements in the marketing mix and should thus be used against the background of the firms overall marketing communication strategy.A firm selling expensive machines would not get involved in a sweepstake but would rather create a quality image through their distribution network by advertising in trade magazines and include personal selling in the mix.

How sale promotion affect sales* Brand switching - does not only occur with price promotions. Customers might also buy the brand most readily available, or the brand on display. This is why there is rivalry amongst marketers for the end of isle locations.* Repeat purchasing -* To create a habit of purchasing the offer* Product extension - to purchase same brand of microwave after a refrigerator was bought* Purchase acceleration -* Purchase larger volumes - bulk buying* Load customer to beat competitors promotion - two for the price of one

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